Squivr Whitespace Analysis

Introduction

What is Whitespace Analysis?

A process to define existing products & services to address unmet customer and prospect needs. Understanding “whitespace” can create upsell and cross-sell opportunities and identify gaps to increase market share for your products and services. What are some benefits of Whitespace Analysis?

• Reinforce repeatable success
• Identify Current Revenue
• Break Current Revenue out by product family or products
• Drive cross and up-sell 
• Improve customer relations and retention

Squivr License Requirements

Whitespace Analysis is sold as part of the Squivr Playbook offering. If you have purchased Squivr Playbook or the full product suite, you have access to Whitespace Analysis. See Squivr User Permissions for details about granting Whitespace Analysis access to your users. 

Getting Started

Defining a Whitespace Template *

Example Whitespace Templates & Resulting Output *

Updating Account Pages with Whitespace Analysis Components *

Whitespace Analysis Schema & Terminology

Whitespace Summary Component

Whitespace Analysis User Guide

 

*Articles intended for either a Salesforce Administrator or a Squivr Power User